The result of extensive consultation with over 300 professionals and partners, the Livre Blanc du Tourisme de l’Ain defines the priorities for the next five years. The aim is to enhance the attractiveness of the destination while responding to current environmental and societal challenges.
A strategy based on three essential pillars
To make tourism a lever for sustainable development, the strategy is structured around three pillars:
- The economy: developing a competitive and innovative offering
- Competitiveness: promoting local sectors of excellence
- Sustainability: integrating environmental and social issues at the heart of our actions.
Ten sectors at the heart of our tourism offering
The White Paper highlights ten sectors of excellence, ranging from cycling and gastronomy to mountain activities and business tourism. These sectors will benefit from enhanced support to become national benchmarks, while remaining in line with the region’s values.
#Bicycling, #Golf, #Hiking, #Mountain 4 seasons, #Gastronomy, #Agritourism & Wine tourism, #Savoir-faire, #Historic sites and exceptional villages, #Natural areas, water & landscapes, #Business tourism
Towards enhanced brand awareness
The Ain is positioned in three distinct marketing universes: sports and outdoor activities, heritage and local produce. By pooling promotional efforts with local players and neighboring brands, the destination is aiming for greater visibility on national and international markets.
Mobilizing Aintourisme’s expertise
Aintourisme steers the implementation of this policy thanks to its diversified expertise and an ecosystem of services to support the destination’s public and private players.
