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Working on customer satisfaction

How can we improve the welcome and experience of tourists staying in the Ain?

We believe in the importance of rethinking our approach to tourism in order to make it more sustainable and satisfying for our visitors, and have taken up the challenge of an ambitious project: that of developing a customer policy for the Ain destination as a whole, in order to strengthen our collective competitiveness and promote

  • customer loyalty
  • customer satisfaction
  • improve recommendation of the destination (more than half of all choices are made by word of mouth)
  • adapting to change, as customer expectations evolve over time.

On the strength of tourism activity indicators, which confirm the Ain’s progress as a tourist destination in its own right, Aintourisme is experimenting with a tool to measure customer satisfaction, and from 2023 will be deploying a barometer specifically targeting tourists staying in the département.

Objectives :

  • Identify and capitalize on our strengths to enhance the image of our destination.
  • Identify disappointing experiences, disruptions in the customer experience, pick up on weak signals to collectively improve, innovate and remain competitive…
  • And above all, lead a process focused on customer welcome and hospitality, to mobilize all our partners around this theme!

We invite as many of you as possible to become partners in this initiative and pass on the survey to your customers!

An online questionnaire is regularly distributed to tourists in the département. You can become a partner in this initiative by distributing the survey to your customers, using whatever means you consider most appropriate:

  • Display the poster as widely as possible in your establishment to encourage your customers to complete the survey during their stay.
  • Distribute the link to the survey to your customers in a mailing.
  • Insert the QR code in your welcome booklet…

The message to relay: “We value your opinion! Tell us about your vacation in the Ain! Share your experience, your favorites, your suggestions for improvement to enhance the quality of our welcome”.

This ambition will require the commitment of all those involved in welcoming customers. Tourist offices and the heads of socio-professional networks will be essential cogs in the wheel of this project, which must lead to a virtuous circle of continuous improvement and offer ever more exceptional tourist experiences in the Ain.

58,8 NPS
8,7/10 satisfaction
64% intention to return

At your service

Stéphanie LUQUIN
Observatory, customer focus and sustainable tourism charter