The Retord Plateau in summer
Outdoor, summer tobogganing in Monts Jura
Autumn hiking
Giron landscape in winterThe Retord Plateau in summer
Charabotte waterfallThe Retord Plateau in summerOutdoor, summer tobogganing in Monts JuraAutumn hikingGiron landscape in winterAn ambitious strategy for four-season tourism
The result of a collective process of reflection led by the Département de l’Ain in conjunction with the EPCIs and private players, it has led to the drawing up of a 5-year development plan focusing on several areas:
- Structuring a four-season tourism offering by diversifying and developing year-round activities in the fields of nature (hiking, mountain biking, cycling, Nordic sports, etc.), culture and heritage, as well as by qualifying flagship sites.
- Strengthen and modernize tourist accommodation by encouraging the creation and establishment of new structures, and by supporting the renovation and upgrading of existing facilities through a support and subsidy scheme.
- Develop a marketing strategy designed to make the destination’s mountain offering tangible, by promoting 4-season activities and holidays.
- Set up a governance structure with local authorities and businesses to improve collaboration and optimize the actions of the collective strategy.
