Glass of white wineGlass of white wine
©Glass of white wine|Shutterstock
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Agritourism & Wine tourism sector

A genuine diversification opportunity for farmers and winegrowers, agritourism and wine tourism also meet the expectations of visitors in search of nature and authenticity.

An agritourism and wine tourism offering rooted in the Ain region

Encouraging development, improving the quality of the tourist offer and promoting local know-how are the missions of the agritourism and wine tourism sector, in conjunction with the Ain Chamber of Agriculture.
With this in mind, the sector will provide a space for agricultural and winegrowing businesses to access all the information they need for their diversification projects, as well as helping to recreate links between the agricultural world, local residents and tourists.

98 farms

offering tourist activities

134 horse farms

developing equestrian offers

110 producers

members of the Saveurs de l’Ain® brand

18 operators

welcoming schoolchildren via Tablovert

These figures testify to the dynamism that has been underway for several years now in the Ain region to open the doors of farms and winegrowers’ businesses, to pass on the day-to-day aspects of their profession, to share their world and to give a lively and powerful image of the rural world.

Since 2024 and for the years to come, a number of initiatives have been planned to accompany and support farmers’ and winegrowers’ diversification projects.

Developing and qualifying the offer

  • Set up a resource center to help professionals diversify,
  • Identify available public assistance,
  • Offer customized support (legal, tax, social, etc.),
  • Structure the offer according to a clear and attractive range principle.

Unite and professionalize players

  • Access to training tailored to the needs of farmers and winegrowers,
  • Develop synergies with other sectors (Saveurs de l’Ain, accommodation, leisure activities, know-how),
  • Support the transition from the Vignobles et Découvertes label.

Promotion and enhancement

  • Encourage the dissemination of immersive experiences,
  • Develop promotional content specific to the sector,
  • Promote agritourism and wine tourism stays.

Why join the industry?

Getting involved in agritourism and wine tourism in the Ain region means ..:

  • Access to a structured network and support mechanisms to facilitate diversification,
  • Increased visibility thanks to promotional initiatives run by Aintourisme and its partners,
  • Attract customers seeking authenticity and immersive experiences,
  • Contribute to the enhancement of rural heritage and local know-how.
Bugey winemakerBugey winemaker
©Bugey winemaker|Frédéric Scali
Bugey vineyardsBugey vineyards
©Bugey vineyards|Aline PERIER
Comté cheese maturing cellarComté cheese maturing cellar
©Comté cheese maturing cellar|CIGC - Studiovision
Terroir, child stroking a goatTerroir, child stroking a goat
©Terroir, child stroking a goat|OT Bugey Sud Grand Colombier

    At your service

    Join the dynamic!

    • You’re a farmer or winegrower and a member of the Saveurs de l’Ain® association,
    • You have a tourism project (gîte, chambre d’hôtes, auberge, visits, tastings, etc.),

    Thanks to the agritourism and wine tourism network, you can benefit from personalized support to develop your business!
    Contact us to find out more!

    Patricia COLNOT
    Supporting project leaders and managing the agritourism sector
    Send an email