Business tourism sector

Strategically positioned in the Auvergne-Rhône-Alpes region, the Ain is an ideal destination for business tourism. This sector generates some 860 million euros in spending. Complementary to leisure tourism, it represents a development lever for local players.
Faced with new corporate expectations (tighter budgets, hybridization of events, increased competition), Aintourisme is committed to structuring and promoting the MICE (Meetings, Incentives, Conferences, Exhibitions) offer through targeted actions.

2convention centers

3TGV stations

2international airports

The Ain, a destination that fits the bill!

The Livre Blanc du Tourisme de l’Ain has set Aintourisme the objective of developing a business tourism offer for the Ain destination and acting as a facilitator for MICE events in the Ain.

Key actions to boost business tourism:

1.increase the attractiveness of the Ain on the MICE market

Raising awareness among decision-makers and event agencies

2. Structure and run the “Ain, Séminaires & Congrès” network

Overhaul network and introduce paid membership in 2026
Organize at least 2 annual meetings
Creation of a VIP club to share promotional costs
Recruitment of new members, particularly from the outdoor industry for leisure and incentive activities
Launch of a trend barometer

3. Deploy a targeted B2B promotional strategy

Large-scale B2B promotion and increased presence at B2B trade shows
Creation of catalog or customized packages (seminars, team-building, conferences, etc.)
Active prospecting of Ain companies and regional federations
Launch of a dedicated LinkedIn page, highlighting our members
Promotion of a new website
Implementation of a loyalty program

4. Structuring reception hubs for mini-conventions and congresses

Develop MICE hubs at key sites: Pays de Gex, Divonne-les-Bains, Ainterexpo and Vonnas, by creating dedicated commercial partnerships.

Service offer

To boost the development of the industry and go beyond traditional actions, Aintourisme has also developed a range of services dedicated to the organization of corporate events: choice of service providers, quotation proposals, project follow-up…

We’re with you every step of the way:

Finding and putting you in touch with the service providers best suited to your needs,
Tailor-made program quotations and follow-up,
Management of hotel reservations for up to 300 participants,
Creation of tour programs for accompanying persons,
Assistance during the event, including a possible presence on D-day.

The "Ain, Séminaires et Congrès" network in a nutshell

45 members, offering a wide range of selected services, from hosting corporate meetings, study days and residential seminars to hosting and organizing conventions.
It brings together exceptional or unusual sites which, in addition to offering a welcome in the strict sense of the word, provide an original experience for corporate events: Monastère Royal de Brou, Village Blanc, Parc des Oiseaux…