Places of history, culture & exceptional villages sector

Heritage and culture are essential elements in the appeal and tourism practices of “destination France”, and contribute to its influence.

The proportion of French customers taking part in cultural heritage activities is fairly stable, while the proportion of foreign customers is rising steadily. There is a growing demand to discover heritage and culture through :

experiences, with new forms of guided tours in particular
more immersive forms
content geared more towards understanding and less towards learning.

The health crisis has accelerated the use of digital technology to connect with visitors. This use of digital technology is expected in the heritage discovery offer, to create interactivity, offer more autonomous tours adapted to different audiences, maintain links after the visit…

Ain villages: stone and character

In this context, Aintourisme is particularly committed to raising the profile of our rich but little-known historical heritage.

To achieve this, Aintourisme’s actions focus on 3 areas:

Raising the profile of the heritage offer through promotional and communications initiatives (press relations, digital, highlighting initiatives and new developments at sites, partnership initiatives, etc.).
Supporting the development of tourism: improving reception, services and customer paths.
Promotion of a network of 24 sites through the Pass Découvertes de l’Ain, promoting an enriched visitor experience.